THOUGHTS

Posts tagged trust

6 posts

Don't Let Your AI Pretend to Be Human

A small business wanted to name its new AI receptionist after a real employee, and pass it off as human. That's the mistake. People sense pretty quickly when a voice isn't quite right, and the moment they realize they've been fooled, they feel tricked and lose trust. The fix isn't a better voice, it's transparency. So this week, if you're letting AI answer your phone, make it honest about what it is.

How Much of Your Information Are You Feeding the AI?

Those built-in AI assistants popping up in your email, your notetaker, your CRM are genuinely helpful, and they're free, which is exactly why I'd pause. When something digital is free, you're usually paying for it with something other than money, and here that something is your data. So this week, figure out whether your AI is training on what you feed it, and set your limits.

The Person on the Call Is Your Partner. (Except… It Isn't.)

You get a video call and it's your business partner — her face, her voice, the way she laughs at the end of a sentence — asking you to move money today. In early 2024, that exact scenario cost one firm $25.6 million, and the raw material to fake you or your partner is already out there. Here's the both/and: the deepfakes are astonishing, and the two defenses that beat them are almost stupidly simple, and very human.